eBook PDF / e-Pub Marketing for Hospitality and Tourism

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Title:Marketing for Hospitality and Tourism
Format Type:Ebook
Author:Philip Kotler, James C. Makens, John T. Bowen
Publisher:Prentice Hall
ISBN:0131193783
ISBN 13:
Number of Pages:960
Category:

Marketing for Hospitality and Tourism by Philip Kotler, James C. Makens, John T. Bowen

PDF, EPUB, MOBI, TXT, DOC Marketing for Hospitality and Tourism THE most widely used Hospitality marketing text comprehensive and innovative managerial and practical state of the art and real world Easy to read and user friendly it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today s global marketplace Real world in focus it reflects the authors rich combination of both teaching and international consulting experience in the hospitality and travel industries An abundance of real world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the jo

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